I’m a marketing and growth professional with extensive experience working across digital strategy, growth marketing, and customer-centric development.

My background spans both in-house roles and consulting, where I’ve worked closely with leadership teams, product owners, engineers, designers, and agencies to build scalable growth foundations. I’m particularly interested in how data, experimentation, and clear customer understanding can be combined to drive sustainable growth over time.

Today, my work typically sits at the intersection of performance marketing, SEO, analytics, conversion optimisation, and brand execution. I enjoy roles where strategy and hands-on execution go together — especially in environments where teams move fast, test ideas, and continuously improve how they work.

This site serves as a personal space for experimentation and learning. I use it to stay current with new tools, platforms, and ways of building and measuring digital experiences — alongside my professional work.